Probably Has something to with Mazda being the dullest car manufacturer in the history of car manufacterers. Seriously each model following the Kodo design language has been indistinguishable from the others. Aside from the canine imagery the Brands’ only consistency has been its lack of excitement and ineffective use of engine design, all to make cars unmagical, to make action seem inert.
Perhaps the die was cast when Mazda vetoed the idea of Jens Marquardt directing the engineering department; they made sure the brand would never be mistaken for a work of art that meant anything to anybody, just minorly profitable FWD economy cars for d women . The Mazda brand might be feminine (or not), but it’s certainly the anti-BMW brand in its refusal of passion, beauty and excitement. No one wants to face that fact. Now, thankfully, they no longer have to.>a-at least the Miata is good though
The suspension is dreadful; the engine was terrible. As I drive, I noticed that every time I went to the track, the car had comical body roll, no chassis stiffness, and wasn’t even comfortable.
I began marking on the back of an envelope every time the phrase, ‘Mazda is upmarket’ ‘Mazda is sporty’ and ‘Skyactive X!’ Was repeated. I stopped only after I had marked the envelope several dozen times. I was incredulous. Mazda owners mind‘s are so governed by marketing buzzwords and long dead brand history that they have no sense of what Mazda is. Later I read a lavish, loving review of MX5 by the same Doug deMuro. He wrote something to the effect of, "If these kids are Loving Mazda 3 on Reddit then when they get to YouTube they will go on to watch Doug Demuro." And he was quite right. He was not being ironic. When you drive Mazda you are, in fact, trained to watch Doug Demuro.