Very low cost of living overall. Mostly mild/warm climate (although that means that when there are two inches of snow nobody remembers how to drive and life comes to a messy halt; summers can also be oppressively hot and humid, but are not always). The central part of the state, the so-called Triangle region around Raleigh, Durham, and Chapel Hill, is extremely well educated with a growing technical and knowledge-based economy, lots of biotech and other tech, lots of startups, and a lot of relocated Yankees, so a transplant need not feel too far out of place (other parts of the South are arguably less welcoming). People are mostly very friendly. This area also has great food, local music, and cultural scenes, so even though it's more suburban than urban and you'll have to drive everywhere (no transit), it's possible to have a reasonable facsimile of big city life. It's also a large liberal pocket in a generally pretty conservative state, which was good for me. Coast is pretty but I've only visited, never lived there. Charlotte is a major financial and insurance center, so there are jobs on those fronts, too, and a lot of money around. I'd argue it has some of the best of the South (hospitality, politeness, etc.) without some of its biggest problems (insane poverty, etc.).>WI
A little provincial/sheltered and very, very cold in the winter. But really friendly in a low-key way, pretty cheap, and well-educated in the urban areas (I lived in, and loved, Madison, a charming large college town/small city). It's quite flat and mostly rural. Maybe a little boring. Really likes beer, both craft and shitty/binge-drinkable. Nearly equally divided between liberal and conservative, with the liberals dominating in the most urban, educated, and interesting parts of the state, as we do.>CA
Not for everyone, but it works very well for me. It's huge and very diverse. Has cities, farm towns, mountains, deserts, beaches. Mostly not cheap. A little full of itself.