AI control all known information, but now how you think. It's all for the sake of advertising. AI controlled video recommendations, AI recommended music, AI recommended products, hell, even AI recommended restaurants and bars. Memetic replication of an object or concept and its overall cultural "fitness" determined by the highest bidder. It's almost like a less benevolent PATRIOTS from Metal Gear, but instead of creating context out in a sea of information, it's about selling products in a sea of consumerism. We can even take this a bit further if we explore how "clothes make the man" so to speak, meaning what you buy is usually indicative of who you are as a person. So if you have an AI constantly recommending what you buy, watch, and consume; it's safe to say we live in a society
controlled by AI.