This guy has it dead on regarding words leading back to you amd there being a source of power. The thing is, though, is that the power is super fundamental, relating to the creation of the universe (read the kabbalah version of the "fall of man"). The things influencing thoughts and actions by means of these connections we're all fostering just by existing, interacting with people, and posting on yugoslavic glass blowing forums is a mixture of "energetic parasites", or, if you buy into magic only as applied psychology, suppressed/repressed emotions manifesting indirectly, and egregores, modern, living (so to speak) archetypes created, fed, and killed by our attention to various subjects. Lots of talk about an apocalypse can bring about thoughts of it, ya feel?
Tldr it's in your head but that doesn't mean it's nothing, cause its in lots of other heads too