Okay, so let's talk about it.
It's fucking beautiful, for one. I don't know how much work in terms of time was put into the production, but the synchronization and imagery was absolutely stunning.
Depicted is the cicada, a bug that can hibernate underground anywhere between 2 to 17 years. They are particular to geographic region, but if you've encountered cicadas, you have heard the uncanny timbre of the sound they produce.
That's pretty much irrelevant outside of atmosphere, though, because the rest of the video expresses a very clear theme of life triumphing over death.
At this point, let's face it - there's a throughline among all these bizarre ARGs that actually do lead to a profound understanding of our temporal limits in terms of bodily experience, and the visual rhetoric here clearly communicates an acknowledgement of our awareness of the limitations of our physical bodies as the key to our understanding our position in a larger cosmic narrative.
That's probably mostly what they were trying to do, right?