>>41318159>Sales go down
Because they messed up something, somehow. The customer has no way to make the sales of a company go down by himself. Killing specialist games or releasing badly balanced rules, along with other bad choices, tend to have this effect. (Remember Conga Line or Flying Dreds?)>Prices go up.
This is GW begin GW, and economy begin economy. The more you buy, the more they charge you. Maybe they, for some fucking reason, decided that since they weren't selling like they used to, they would rise the price to cover the expenses and keep the Execs fat salary intact, which actually made their sales worse because less people are buying their overpriced toys. If they see any threat to their salary, they start cannibalizing themselves (Less workers on their stores) and using tactics that alienate their customers (Destruction of fantasy, along other 40K examples), further decreasing the sales.>Death of Fantasy
Bad choices along no incentive of the owners to make it a good game is what killed fantasy, because it was not selling as it used to. So instead of fixing the problem they decided to reboot, like that guy who re-installs windows because he got a single virus.