One of the nice things about the Fantasy setting was that it was constrained, there seemed to be some kind of rules governing how certain things worked, and there was stuff going on beyond war. Granted quite a lot of this seemingly came from the RPG books.
The Mortal Realms don't seem to obey any rules, they have no end, no constrictions, no real idea of how things work, etc. For people like myself who like a somewhat fleshed out and orderly world, this is a downside. However it is one that GW could easily rectify. Even the possibility of life outside of war exists if Order is able to establish enough of a foothold where civilizations can be rebuilt.
I will say that I think AoS having a setting that is going to progress behooves it more than it hurts. >>47291543
Elves to my knowledge never had a name for their entire race as a whole in Fantasy. The High Elves were the Asur, the Dark Elves were the Druchii, and the Wood Elves were the Asrai. Dwarfs are a bit harder to figure out since they called themselves the Dawi and even the Chaos Dwarfs called themselves (And possibly still do) the Dawi Zharr.
At the moment the only thing that really comes to mind is that for the most part GW want to break any hint of there being a cultural connection between most of the denizens of the Mortal Realms and the denizens of the World-That-Was. For example, Dwarfs in Azyr may call themselves Dawi, but those outside won't. >>47291890
Would be pretty simple for the Chaos Gods to just scoop them up and give them back to him or in all his trekking about recover them. >>47294224
Death for the most part really did get fucked in the name department. I think only Ghouls and Wraiths came out on par or better.