It was the only point where Youtube was profitable and that encouraged a lot of people to try new things. Now it's all podcasts with 4 sponsors per episode, you can't say bad words and you can't even censor the bad words. You can't use 5 seconds of any audio from anywhere. You can't puke on camera. You can't make jokes about popular people. You can't make fictional violence. You can't have something under 10 minutes. You can't show 10 second clip of another media. You can't show women in short shorts or tank tops.
We were at the dawn of a new era of entertainment that was free and free of the monopoly of regulations and censorship of the big media, but now it's just another shitty version of cable tv.